Graphic & Motion Designer
Graphic & Motion Designer
"Life Itself" is a fixed gear cycling team established in 2015, based in Tel Aviv, Israel.
With upcoming worldwide events, the team was looking for a new custom logo for their merchandise and uniforms to help them stand out in the crowd. The logo we came up with was a hand-drawn black and white type giving the brand street attitude and sophistication.
Responsibilities_Wordmark, Jersey & Merchandise Design, Animation.