Graphic & Motion Designer
Graphic & Motion Designer
Boots and Hearts is one of the leading and more decisive brands in country music festivals in Canada. As country music becomes overly popular, we decided that for our 9th-year celebration, it's time to refresh the festival's look and feel and create a brand that speaks to our younger demographics.
We created a new colour system, took inspiration from old scrapbooks, and built the identity around the heavy use of textures found in the festival grounds.
Responsibilities_Art Direction, Poster Design, Digital & Social Media Assets, Website & Mobile App, Merchandise.
See more at: Bootsandhearts.com