Graphic & Motion Designer
Graphic & Motion Designer
Toronto Jazz Festival is an International celebration of Jazz and Jazz-related music in Toronto's welcoming & multicultural setting. It is one of the largest musical festivals in the city, providing accessible programming for 10 days while taking over the streets with an unparalleled level of quality and experience that allows the city to come together.
The challenge was maintaining the identity as a "Jazz Celebration" but growing its audience, making it attractive to a younger demographic, increasing brand reach and recognition, and differentiating it from other Jazz events in the city.